We’ve built our own brands.
Now we help you build yours.
We’ve been on the other side of the table—making calls, shipping product, and feeling the consequences when things don’t work. As founders and entrepreneurs, we bring that perspective into every engagement.
Who’s behind Fellow:
Founded by Ella Dalling, whose first venture was a university hot dog stand. It ended when the police got involved. Let’s just say demand wasn’t the issue.
An award-winning copywriter and designer, Ella has worked at agencies like DDB and Rethink, creating for brands including IKEA, Volkswagen, McDonald's and MEC. Somewhere between briefs and impossible timelines, she co-founded Blume—helping grow it into a category-defining brand and eventual exit. Later, she launched Fits, a puzzle company quietly taking over coffee tables across North America.
Fellow is what comes next: a studio that helps others build brands people come back to. In hindsight, not so different from that first hot dog stand—simple, thoughtful, and built on the idea that if it’s good, people return. Now with fewer condiments.
How we like to work.
A lot of agencies sell senior thinking and deliver junior execution—we don’t.
We work with a trusted network of experienced specialists across design, research, development, packaging, and marketing—the result is smaller teams, sharper thinking, and work that stays in expert hands from start to finish.
Most of our services.
Strategy
Brand Strategy
Brand Positioning
Naming
Tone of Voice
Copywriting
Design
Brand Identity
Creative Direction
Art Direction
Packaging
Advertising
Conceptualization
Illustration
Web
Strategy + UX
Design + Build
CMS + Integrations
E-Commerce
Performance
SEO
Paid Digital Advertising
Conversion Optimization
Reporting
A few of our clients.
Blume - Co Founder
Vessi
Alexandra Gater
Michael Tchao
DIY in Progress
The Gist
Fits - Founder
Hermit
Pom’d
Sol Brothers
Merci Boulangerie