Hemp Hydrate

Functional hydration for emotionally complex people.

We teamed up with Hemp Hydrate to give the brand a full-on evolution, shaping the strategy, refining the look and feel, and building a world that feels equal parts elevated wellness and self-aware humor.

From creative direction and brand rollout to ecommerce, content, photography, and copy, every touchpoint was designed to feel elevated, intentional, and impossible to scroll past.